Social Media

Throughout my career, I've represented clients and brands on social media in many different ways, from content creation to new channel and series launches. That translates to hundreds of thumb-stopping social media posts, across all the different platforms.

Here's a selection of some of my work.

Always On, Always Hungry

An award-winning year-long social media campaign for Singapore Tourism Board, featuring food, food and more food.

Our Grandfather Story Tiktok Channel

Short-Form Content has taken the world by storm in the last few years, and I led the charge at OGS to create meaningful work on their Tiktok channels.

Trend Spotting (IKEA)

When social media is buzzing with the latest new thing, we tried our best to think what IKEA furniture would make the best swedish puns.

If This Isn't Love

New YouTube series launch, accompanied with an extensive social media pre-launch campaign.

Agree To Disagree

New YouTube series launch, featuring a debate style hardly seen among Singapore-based YouTube channels.

Eat The World

New YouTube channel and series launch, with a new food series featuring food from all over the world.

Upsize Your Rewards

A set of paid Instagram Stories for Citibank's new credit card promotion.

Trend Spotting (STB)

Singapore is more than just food. We always monitored social media to see what unexpected ways we could tie in the country to trending topics.

Virtual Tours of Singapore

During the pandemic, we worked with Singapore Tourism Board to bring tourists on virtual tours.

Video Content Creation

Singapore is the city that never sleeps, and these videos highlight different parts of the island for social media.

Content Creation

Curation of the posts created for Singapore Tourism Board's "Always-On" calendar.