Our Grandfather Story Tiktok Channel

When I joined Our Grandfather Story (OGS) in 2020, I found myself riding the wave of short-form content, leading the company's foray into Tiktok, and thereafter YouTube Shorts and Instagram Reels. 

As the Social Media Lead, I wrote and directed several Tiktok videos, and many times was also the voice behind the channel. The channel has since gathered millions of views, and more than 100K followers across all Tiktok channels. ​

Below, I've put together some selected client work from my time at OGS.

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Client: Singapore Tourism Board

Project: Singapore Rediscovers

In an effort to promote domestic tourism in Singapore, the Singapore Tourism Board worked with content producers such as OGS to drive interest and consideration for local tourist spots.

I wrote, directed and did the voiceover for this video on a WW2 historical landmark, and it garnered over 150K views, with comments from the average Gen Z praising our work like this:

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Client: Singapore Airlines

Project: Aerospace Industry Promo

Getting people to consider joining the aerospace industry in a pandemic, when most people couldn't travel, wasn't an easy brief. This was until we met Anba, who was full of passion for his job, likening the lesser-known work of a Certifying Aircraft Technician to someone in an F1 pit stop: A sport that was gaining momentum due to the new Netflix series, Drive to Survive. 

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With this easily accessible parallel, the video brought viewers around the plane to areas that no one but people like Anba would see. This drove engagement and consideration for Singapore's national carrier.

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Client: Singapore Post

Project: SingPost160

To celebrate the 160th anniversary of Singapore's Postal Service (SingPost), OGS asked the question: What happens when our mail gets rejected? 

The video allowed us to shine a spotlight on the tireless team who works behind-the-scenes to ensure mail gets delivered on time, and some of the special powers that they possess.

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Client: Singapore Writer's Festival

Project: Guilty As Charged

Singapore Writer's Festival was back for in-person events in 2021, and aside from literary talks and author panels, they also organised tours with various local tour agents to bring festival goers to different parts of Singapore, wherein some of the books are set. 

​Through the tour, we decided to feature a criminal so notorious that his actions would shock the otherwise safe and sound island of Singapore, driving users to check out the festival and their other offerings. After publishing, we sold out their tour.

Short Form Content Creation

Aside from branded content, a large part of Our Grandfather Story's content is to share timeless and overlooked stories. This also meant ensuring that the stories can remain strong tales even with the shorter duration that users expect on a platform such as Tiktok, Instagram Reels, or YouTube shorts.

Here's a selection of our work:

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See more at Our Grandfather Story's Tiktok Channel.