Eat The World

In November 2021, Our Grandfather Story (OGS) launched a brand new YouTube channel named nom, to better focus its food-related content. In an effort to boost interest in the new channel, OGS also created a brand new series titled "Eat The World", which brought viewers around the world by pairing renowned local food personalities with a host of international guests. Many of these episodes featured guests who had moved to Singapore, bringing their culture and food to the sunny island.

As Social Media Lead, I was involved at every step of the planning and execution of the new series, from episode ideation and planning to scheduling. Video titles, thumbnails and descriptions all went through me, and the series went on to garner over 1.6M views across YouTube and Facebook.

Results for the first dozen episodes: