Always On, Always Hungry

Awards:

Silver, Most Creative, Social Media – MARKies AWARDS 2020​

The world loves food. But Singaporeans really love food. So much so that we are obsessed. Hence, we came up with Always On, Always Hungry – An idea that combined trendjacking with Singapore’s obsession for food, served to page followers all around the world.

But how did we decide to demonstrate our obsession with food? By demonstrating it 24/7 on our social media channels. Where people saw trends on the internet, we saw food – and hijacked the trends to create wider, universal relevance for our local cuisine. This made social media the perfect platform for us to share the obsession, by connecting with users where they already were.

(Work done while at TBWA\ Singapore)