Content Creation

While at TBWA\ Singapore, our team handled Singapore Tourism Board's social media accounts. Part of our workload was to handle the "Always-On" calendar for their Facebook Page, which averaged 2-3 posts a week.

Aside from the posts that revolved around cultural celebrations, events held in Singapore, or other timely occassions, a large bulk of the posts showcased different aspects of Singapore, in order to lead potential tourists to consider Singapore as a destination. This meant publishing a wide variety of attractions, to draw in the different profile groups that tourists may fall into. (Eg. Foodies vs Explorers)

Here is a selection of our work: