Upsize Your Rewards

A set of paid Instagram Stories for Citibank's new credit card promotion.

As part of a credit card promotion, Citibank was offering a period of increased rewards for new customers who signed up for a Citibank credit card.

We received the animated film and were told to adapt it to a set of programmatic Instagram Stories, with a total of 3 frames. We decided to play around with it, making it more interactive for users to stay on the ad for longer, before reaching the call-to-action on the last frame.

(Work done while at TBWA\ Singapore)

Skills

Social Media Strategy

Copywriting

Creative Adaption