If This Isn't Love
New YouTube series launch, accompanied with an extensive social media pre-launch campaign.
On Valentines' Day 2022, Our Grandfather Story's animation arm, O+ by OGS, launched a new series of nine true stories of romance, friendship and kinship titled "If This Isn't Love".
To build excitement and interest before the series launch, existing followers on the O+ by OGS instagram page were invited to join in a treasure hunt for "love capsules" hidden around Singapore, for a chance to win goodies and a personal illustration by the O+ team.
It ended up being a huge success, with one follower even cycling more than 52km to find one of the "love capsules".
As Social Media Lead, I was involved at every step of the planning and execution of the new series, from episode ideation and planning to scheduling, as well as the Instagram campaign above. Video titles, thumbnails and descriptions all went through me, and the series went on to garner over 900K views across YouTube, Facebook, and Instagram.
Results for the 9-episode series:
Skills
Social Media Strategy
Creative Direction
Copywriting