Museum of Claims

Ever wondered what would have been if historical figures had... insurance?

We were tired of Singapore's insurance campaigns featuring the usual sappy, feel-good stories. So we thought, why not bring in something everyone was familiar with – history? These statues may look familar with their missing limbs, but just how much would their insurance payouts have been if they were covered with Manulife's plans?

Awards:

2 Golds, 1 Silver – Marketing Excellence Awards 2019

4 Golds – Marketing Event Awards 2020

1 Gold, 1 Silver, 1 Bronze – Marketing PR Awards 2020

Overall SEA winner and Top 3 Best-in show – Asia-Pacific SABRE Awards 2020

Impact:

• Brand awareness jumped from #6 to #4

• 4.3 million reached during campaign period

• 5x the brand's average for weekly leads

Media:

• #MarketingExcellenceAwards 2020 highlight: Manulife turns product promotion into art exhibition

• Manulife invites Singapore to ‘Reimagine Ancient Tragedies’ and mull over the need for insurance

• TBWA\ Singapore Reimagines Ancient Tragedies in a Campaign for Manulife Highlighting the Topic of Insurance Protection

Executive Creative Director: Hagan de Villiers

Creative Group Head: Colin Koh

Creative Group Head: Douglas Goh

Head of Technology: Toby Thurston

Content Creator: Kimberly Ho

Social Media Executive: Lisa Oon

Art Director: Joscelyn Heng

Regional Group Brand Director: Peter Etheridge

Brand Director: Corinne Yong

Brand Executive: Irish Florentino

Project Manager: Yee Zhen Zhang

Head of Post-production: Sung Lin Gun

Head of Content Production: Monta Neinberga

Producer: Liew Mei Yun

(Work done while at TBWA\ Singapore)