Christmas Insta-Alibi

It's Christmas time again, and sometimes, we might find ourselves in places we shouldn't be. If only we had an alibi we could count on?

Introducing, Insta-Alibi, TBWA\ Singapore's Christmas Stunt for 2018.

We sent this EDM out to all our friends and clients:

And made this post on our Instagram page:

How do the alibis work? We directed users to our Instagram Story highlight. Here's a screen recording of the story.

When users asked for an alibi, we sent one to them to post on their story. Because, if you post it on your story, it means it really happened.

Merry Christmas! 😉

Team:

Creative Director: Ng Tian It

Art Director: Danial Hakim

Copywriter: Kimberly Ho