A Chinatown Like No Other

The campaign, "A Chinatown Like No Other", was targeted at pre-arrival tourists to make Chinatown a destination when they visited Singapore.

To kickoff the campaign, we created a walkthrough video on social media to give users an overview of what they might be able to expect if they spent a day in Singapore's multicultural Chinatown.

For the second wave of content, we created 5 videos targeted at Singapore Tourism Board's tourist target groups: Foodies, Culture Shapers, Socialisers, Collectors and Explorers. To best guide these groups, we found individuals and businesses based in the Chinatown district to act as guides, showing everyone why Singapore's Chinatown is truly a Chinatown like no other.

Socialisers: Vijay of Native Bar

Culture Shapers: Anthony the Spice Maker

Foodies: Fu Lin Bar & Kitchen

Collectors: Peranakan Tiles Gallery

Explorers: Trishaw Uncle

Team:

Creative Directors: Justine Lee, Wei Lun

Videographer/Editor/Content Creator: Danial Khalis

Content Creator: Danial Hakim

Copywriter: Kimberly Ho

(Work done while at TBWA\ Singapore)